A method that builds revenue, not busy work.
PACE is how we work: Position, Audience, Connect, Enable. Four steps, in the right order, that turn HubSpot, AI and demand generation into one system that creates demand, converts pipeline and shows what drives revenue.
Most growth problems are system problems.
Marketing runs one play, sales runs another, HubSpot sits half-used, reporting no one trusts, and AI gets bolted on before the basics work. So spend goes up and pipeline stays flat.
The usual fix is to buy another service. A campaign here, a CRM tidy there, a website when the mood takes. Each one is fine on its own. None of them are connected, so none of them compound.
PACE fixes the order. Get positioning and audience right first, connect the system that carries them, then add the AI leverage that makes it faster and sharper. Do it in that sequence and every step makes the next one pay.
PACE: four steps, one connected system.
Each one earns its place before the next begins. We do not skip ahead, and we do not sell a step you do not need yet.
Position
Where the revenue case is won or lost. We get clear on what you sell, who you beat, and why a buyer picks you. This is the strategy layer: sharp positioning, a message that lands, and a commercial case that gives everything downstream a job to do. Positioning and marketing strategy live here, not as a separate product you buy, but as the foundation the rest of the work stands on. Draws on April Dunford's positioning frameworks, applied to how you actually sell.
Audience
Who you are actually selling to, and where they are. We define the real buyer universe: the accounts worth winning, the roles that sign, and the demand you need to create to reach them. Then we shape the strategy to go and get them, across search, content, paid and outbound. Demand strategy lives here. Not more content, but a plan for creating and capturing demand from the people who can buy.
Connect
The system that carries the strategy. We build and fix the HubSpot setup underneath it all: CRM, pipelines, lifecycle, workflows, website, reporting and attribution. This is where positioning and audience stop being a deck and start being a working machine that captures demand and moves it to revenue.
Enable
The AI leverage on top. Once the system runs, we add practical Claude leverage: reporting and forecasting that refresh themselves, follow-up that never goes cold, prospecting in each rep's voice, and an AI teammate that knows your CRM. Real AI applied to real data, not generic AI bolted on before the basics work.
In order. Senior-led. Tied to revenue.
Start with a diagnosis
We look at where you are: positioning, demand, the HubSpot system and the data. Usually a fixed AI-Powered HubSpot Audit, so you get real findings before you commit to a build.
Agree the order
We show you which PACE steps move revenue fastest for you, and in what sequence. You do not buy the whole thing at once.
Build the connected system
We do the work in the right order, senior-led, so each step compounds into the next.
Prove it in the numbers
Everything ties back to pipeline, conversion, visibility and revenue. If a step does not earn its place, it does not get done.
Ordered, connected, senior-led, tied to revenue.
It is ordered
Positioning before demand, system before AI. That sequence is what makes the parts compound instead of cancel out.
It is connected
One system, not a service list. Marketing, CRM, website, sales enablement and AI point at the same revenue goal.
It is senior-led
You work directly with Rikki and Emma at every step, backed by an on-demand specialist bench. No juniors, no account layer, no handoffs.
It is tied to revenue
Every step is measured against pipeline and revenue, not activity. We refuse busy work.
PACE, in the numbers.
B&B Press. The connected system in action. 121 new customers, the most in years, £290k of new business and £1.02m of annual potential surfaced. AI targeting found 3,000+ net-new companies and qualified 1,357 before a single cold call.
IXT. Positioning to enablement in one account. A points-based growth partnership that funded a website redesign and a co-branded campaign, plus an AI prospecting agent at a 10.29% response rate across 324 sends.
Action Insurance. A 250% engagement lift from connecting the audience work to the system that carries it.
You buy the steps that move revenue.
PACE is the method, not a single price tag. Most engagements start with a fixed AI-Powered HubSpot Audit (£2,500 / £4,500 / £6,500) to diagnose where you are, then move into a scoped build or a monthly Growth Partnership. You buy the steps that move revenue, in the order that makes them pay.
Questions we get asked.
Anything else, ask us directly. You will speak to a founder, not a form.
Speak to usWhat is PACE?
PACE is Imagine Growth's methodology: Position, Audience, Connect, Enable. It is the order we work in to turn HubSpot, AI and demand generation into one revenue system, rather than a list of disconnected services.
Is positioning a separate service I can buy?
No. Positioning and marketing strategy are the first step of PACE, the foundation the rest of the work stands on. We do the positioning and audience work as part of building your revenue system, so strategy and execution stay connected.
Do I have to do all four steps at once?
No. We diagnose where you are, then agree the order that moves revenue fastest for you. Most clients start with an audit, then a build or a monthly partnership, adding the AI enablement once the system runs.
Where does AI fit in?
AI is the Enable step, applied last on purpose. We add practical Claude leverage once the system and data are right, so the AI works with clean, real information instead of confidently getting it wrong.
Run PACE with us
See the work →A method that builds revenue in the right order.
If you want senior people who own the outcome, not a service list, we should talk.
Speak to us →